Association Optimistic about Chinese Market

The Indonesian Furniture and Handicraft Industry Association (Asmindo) plans to win China’s furniture and handicraft market following the implementation of the ASEAN – China free trade agreement this year. The ASEAN – China free trade agreement became effective January 1, 2010.

Members of Asmindo made this announcement because they no longer believe that the government was never serious about renegotiating the free trade, as they had asked.

“We will not wait for Chinese products to invade Indonesia, instead, we will go to China and win the market there,” said Asmindo chairman, Ambar Tjahyono, yesterday in his office.

Ambar maintains that Asmindo has projected the export value of furniture and handicraft to China in 2010 to about US$ 20 million. Last year, exports to China were only US$ 9 million or a 20 percent decrease from that in 2008.

Meanwhile, during the first quarter of this year, export value was over US$ 673.000 or up by 15 percent compared to the same period last year. The highest export value of US$ 14 million for furniture and handicraft happened was in 2004.

One of Asmindo’s effort in winning the Chinese market will be by participating in the "Shanghai International Furniture Exhibition" in Shanghai at the end of this May. Around 20 of Asmindo’s members will participate.

Ambar hopes that through this exhibition, Indonesian products can enter the Chinese market. “After the exhibition, we will organize business-matching meetings with Chinese businessmen” Ambar said optimistically.


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